Businesses that are fluid last through the many changes in
the Economy and lifestyles of their customer by being flexible and reinventing
themselves when needed.
When I was younger my mother told me, she wanted to be a
Mortician – because she would always have work. However, after working in a
funeral home for a year, she realized that it wasn’t something she would want
to do for her emotional well being.
Even so, that was one business, that no matter what, people
would always needed.
EVALUATE YOUR ENVIRONMENT FOR NEEDS
The first step is to observe and research needs of customers
that aren’t necessarily based on an economic abundance, but something that
people will get done or a service they would need regardless of the financial
state of the country.
Some to consider are:
Car Services, plumbing, electrical services, home care
services, micro-businesses, moving company, handyman business, nursing home,
midwife, doula for births or deaths and other business services with very
little overhead cost.
TIME IS MONEY
Sometimes as business owners you find you may be giving away
a lot of your services and products for free in order to lure customers in.
Find ways to avoid having to downplay your products and services, but draw in
and retain your customers.
MAKE YOUR BUSINESS VIRTUAL
If your business is an in-person business, find ways to
capitalize off of your knowledge by writing a book on the area of your
business, creating a course on your business form or doing a subscription box
service. As long as you can mail someone your product, communicate with them
online, on the phone, or in person – you can create a virtual compliment to
your businesses.
EXPAND IN WAYS THAT DON’T COST MUCH BUT COMPLIMENT
When you are building your business, troubleshoot and
brainstorm how many ways you can offer the same services. Then list the
compliments to your business services. After you know numerous ways you can
branch your business into other areas, research the price of expansion.
SCALING UP AND DOWN
Have a plan to scale your business to what your customer
base needs. Hiring consultants, or contract workers for specific task can
provide quality as well as allow an easy scale back or scale up for certain
surges in your business.
By: LM Preston author of Building Your Empowered
Steps and Homeschooling While Raising Amazing Learners, www.EmpoweredSteps.com
