Showing posts with label Jessica Korthuis. Show all posts
Showing posts with label Jessica Korthuis. Show all posts

Monday, April 13, 2020

MANAGE A BUSINESS AND HOMESCHOOLING IN CRISIS


MANAGE A BUSINESS AND HOMESCHOOLING IN CRISIS
by LM Preston


Business owners have a survivor nature. They are adventurous, take risk and think outside the box more so than most anyone. An entrepreneur knows about risk. However, knowing how to plan for challenges and crisis isn’t always a priority until it is too late.

PUT PRIDE ASIDE
The main issue most run into that have the ability to work at doing something they love, is to start to do something they don’t like – in order to make enough money to survive. This means, possibly doing things you originally considered out of scope of not a focus for your household or business.
There was a time when we were launching our real estate business that we needed to find money to advertise, my husband took a paper route delivering newspapers and started delivering pizzas on the slow days to put that money aside for our advertising. He fell back on those jobs throughout our marriage when we needed money fast and wanted the flexibility to make it. I also, took on babysitting other people’s kids overnight that worked night jobs to supplement. We did what we needed to do – not what we liked to do – to reach our goals.

ALL HANDS-ON DECK
If you live with others or others are invested with your business, everyone should do their part. Setting expectations for sharing the financial load of maintaining a home, a business is important. There will always -always, be a weak link. That is the case even among stars. However, identify the person, resource, or issue and mold it into the best representation of itself.

INCOME AND JUGGLING BUDGET OBLIGATIONS
Any household, business, or person, should strive to have multiple streams of income. Even if one parent decides to stay home, finding another source of income for the family that takes little effort to cultivate is important in relieving stress.

For a business owner, they need to have methods their business can create and funnel in income without it being as time or energy dependent. Some quick tips on how to do this:

-Compress resources: for example, instead of purchasing or doing a long term lease for an office space, do a Day-Office instead where you rent an office for the day or times you need it. This works well for micro-businesses.

-Don’t be the only source of income for your business: For micro-businesses it’s great that you can run everything yourself to make money, but what if you get sick? Fine other sources of income besides your time/body. For instance, I am a career re-imagination coach, education coach and writing coach – but there isn’t enough hours in the day for me to service everyone. I created online courses to support my readers, clients and students.

-Barter and Trades: If your business doesn’t have the funds or your household doesn’t, fine ways to trade your skills, time, efforts with others that will be able to do the same for you.

HOMESCHOOL DOWN TO BASICS
Now with many being forced to homeschool their kids, try to work from home, and deal with the stress of crisis, taking things bare bones can relieve stress. When homeschooling and working, own your flexibility. Have a schedule of work your kids can do independently based on their learning styles, attention span, educational gaps. Then assess how much one-on-one time you can spend with them each day. Only focus one on one time on Reading, Reading Comprehension, Writing and Building Math Skills. Make all other subjects secondary. Homeschooling is MUCH easier when you do it without state oversight by withdrawing your child from school and stating that you are officially a homeschooler. Doing so, reduces the amount of work required for your child to do and allows you to customize their education. Please see the HSLDA (Homeschool Defense) for the laws in your state: https://hslda.org/content/laws/

By LM Preston, Author of Building Your Empowered Steps and Homeschooling and WorkingWhile Raising Amazing Learners. Purchase her books Amazon and Barnes and Noble




Thursday, January 16, 2020

HOW TO BLAST YOUR BUSINESS TO EARN RESIDUAL INCOME


Start to think beyond selling your one tangible product and consider how you can sell your product, your knowledge, your lessons learned, and any other possible companion products based on your original business focus. As a business owner, finding consumers that are interested in your work is always a challenge. However, assessing your skills and ways to express or market them, even when it may seem redundant is important. It allows you to spread your products and knowledge to a wider playing field and overtime can keep you relevant in your market even when you decide to take a bit of a break.

WRITE and PUBLISH THAT COMPANION BOOK OR PAMPHLET

When writing or publishing materials with your business name on it, do not skimp on quality. Also, consider not placing your face on the cover unless you have a large platform that sells products just with your likeness on it. This works for Oprah, but not most people. Consider getting a writing coach, hiring out the building of the pamphlet and writing of it to a professional, always get it edited by a professional editor. Make sure the graphics and artwork looks professional and is in line with other like published works. Distribution is important and spreading it beyond your personal website and presence also allows it to have a greater reach. Lastly, build it into your marketing.

VIDEO AND AUDIO EXPANSION OF YOUR KNOWLEDGE

Building a video platform and audio podcast can be time consuming but can pay off in major dividends and clients. Even if your business is selling jewelry, you can create videos that teach how to do what your do, train your team, share your jewelry and much more. Being versatile in your message boost all aspects of your business.

AUDIO BOOKS

Once you have created several books, podcasts and videos, re-purpose them as audio books. This opens your products to a different market and potentially new customers to all of your offerings. Creating an audio book is easier than your think, but it does require some level of financial investment beforehand.

CREATING YOUR CONTENT ROAD MAP

The above are just a few examples of how to re-purpose your product, knowledge and any companion product to build a stronger infrastructure that will support residual passive income to your business. Think bigger, and wider when you approach maturing your business to sell more than your original product. Include, selling use to your mailing list, building and marketing companion products on your site and on your video podcast, then create courses on how to build a business like yours. All these possible streams of income from one original product creates a strong content road map that is constantly feeding your business. By promoting or selling one companion aspect to your business, you are selling them all indirectly.

TAKE A LONGER LOOK AND BUILD, BRANCH OFF OPPORTUNITIES FOR YOUR BUSINESS