Grassroots Ways To Fund Your Business

FUND YOUR BUSINESS WITH MULTIPLE STREAMS OF INCOME

By LM Preston, Author of Building Your Empowered Steps and Homeschooling While Shaping Amazing Learners www.EmpoweredSteps.com

I have started many businesses in my lifetime. I know the process to get the work side up and running, but finding ways to fund larger scoped business ideas caused for creativity and the art of selling the idea before it was fully developed.

Pitching your business is a skill that works best when thought out. Giving your business and idea a ‘catch phrase’ will allow you to use that catch phrase for every facet of your business platform. It also helps when finding and recruiting funding sources for your business.

There were several ways I have funded new businesses and observed friends fund their business with much success, here are some below.

Family and friends investing in each other’s businesses. This is the way many families help each other achieve their business goals. Investing in each other first. It is a first stop option for many small businesses. My family used to have a family relief and business fund where all of my grandmother’s sisters and brothers would pay $500 every quarter into and the family member in need would get the loan or payout, then pay back into it the next quarter so that another family member would get the loan or payout.

Grants, State Funded Programs or utilize credit lines if you are sure your business could benefit from these options.

I personally, seek businesses with the least amount of capital needed upfront. I consistently reinvest in my business and when needed have investors that are willing to step in after I pitch a viable expansion idea. However, when publishing books, games, or selling specialized products, crowd funding can pay off in a major way by allowing you to find investors.

All businesses require initial capital of some sort, think of ways to create a business with multiple streams of income and sells potential.

My business Empowered Steps has a focus on coaching. I started with mentorship coaching, then expanded to include coaching parents, college students, career candidates, publishing, course creation and now recently added a financial investment and trading aspect to my coaching. All facets of the business fits nicely under the business focus and allows growth with the least amount of capital needed for startup or expansion.

Be creative in funding your business, and you will be shocked at the amount of resources you have acquired to get you off to the best start possible.

By LM Preston, www.EmpoweredSteps.com

HOW TO BLAST YOUR BUSINESS TO EARN RESIDUAL INCOME

Start to think beyond selling your one tangible product and consider how you can sell your product, your knowledge, your lessons learned, and any other possible companion products based on your original business focus. As a business owner, finding consumers that are interested in your work is always a challenge. However, assessing your skills and ways to express or market them, even when it may seem redundant is important. It allows you to spread your products and knowledge to a wider playing field and overtime can keep you relevant in your market even when you decide to take a bit of a break.

WRITE and PUBLISH THAT COMPANION BOOK OR PAMPHLET

When writing or publishing materials with your business name on it, do not skimp on quality. Also, consider not placing your face on the cover unless you have a large platform that sells products just with your likeness on it. This works for Oprah, but not most people. Consider getting a writing coach, hiring out the building of the pamphlet and writing of it to a professional, always get it edited by a professional editor. Make sure the graphics and artwork looks professional and is in line with other like published works. Distribution is important and spreading it beyond your personal website and presence also allows it to have a greater reach. Lastly, build it into your marketing.

VIDEO AND AUDIO EXPANSION OF YOUR KNOWLEDGE

Building a video platform and audio podcast can be time consuming but can pay off in major dividends and clients. Even if your business is selling jewelry, you can create videos that teach how to do what your do, train your team, share your jewelry and much more. Being versatile in your message boost all aspects of your business.

AUDIO BOOKS

Once you have created several books, podcasts and videos, re-purpose them as audio books. This opens your products to a different market and potentially new customers to all of your offerings. Creating an audio book is easier than your think, but it does require some level of financial investment beforehand.

CREATING YOUR CONTENT ROAD MAP

The above are just a few examples of how to re-purpose your product, knowledge and any companion product to build a stronger infrastructure that will support residual passive income to your business. Think bigger, and wider when you approach maturing your business to sell more than your original product. Include, selling use to your mailing list, building and marketing companion products on your site and on your video podcast, then create courses on how to build a business like yours. All these possible streams of income from one original product creates a strong content road map that is constantly feeding your business. By promoting or selling one companion aspect to your business, you are selling them all indirectly.

TAKE A LONGER LOOK AND BUILD, BRANCH OFF OPPORTUNITIES FOR YOUR BUSINESS

By LM Preston, www.EmpoweredSteps.com Book: Building Your Empowered Steps and Homeschooling and Working While Raising Amazing Learners Blog: http://empoweredsteps.blogspot.com/ and Facebook Page:

Working For Someone Or For Yourself

My husband and I have always been entrepreneurs at heart. It was in our blood since we were both in grade school. When we started having kids while attending college, we both decided that we needed the stability of a full time pay check instead of the erratic and extensive but flexible hours of running a business.

Most all businesses need capital, and time to kick start. This could mean up to three years of investment without any real return. That makes selecting a business that you are passionate about even harder when that business may not return the dividends you hoped to get just to pay your bills and survive.

In our case we went for businesses that had a good infrastructure and at least moderate success, knowing we would have to work to fund the business. We chose Real Estate and worked that business for almost ten years.

HAVING A BUSINESS IS ABOUT THE HUSTLE OF THE SALE

Most people want to start a business to be their own boss. It sounds great until we as the sole source of income for our household realize that we aren’t making any money at it – initially. Pouring 50 to 60 hours of effort into something that doesn’t pay off can be a drain.

Here’s what we did to focus on sales, but not worry so much about returns when we first started.

Work part-time to fund marketing and sales for business

Use part-time job to network and gain customers through relationship building

Use part-time job to fund household while building business

Realize that business income is based on sales and that at the base of the business, you have to sell the business offerings

Partnering with someone that can help run the business and take some of the pressure off

Partnering with someone to get vacation time    

Many people are in love with the type of business they own, but hate the aspect of selling it. If that is you, maybe other options are better.

WORKING FOR A COMPANY – THE BENEFITS OVER OWNING ONE

With having a bill from college debt, we realized that owning the business didn’t gain us what we needed most at the time-a regular paycheck, health benefits, vacation paid time off, sick leave in some cases and standard work hours.

In most cases, working a job, you can depend on the pay being the same every week and getting the deposit with no more effort than what you were expecting going in.

DECIDING ON THE BEST-CASE SCENARIO

The best case for us was working for a company that allowed us to have our business as a part-time endeavor. Having a constant stream of income, we could count on most of the time, gave us comfort and joy in building our business part-time. We partnered with others and the part time business grew to the point my husband could work it full-time. It helped for one of us to stay employed to gain health benefits and others from a well-established company.

FINDING WHAT WORKS FOR YOU

Doing your research and evaluating what your reason is for starting your business is your first stop. Then map out a business plan. Decide when you need to make money on your business and if you are willing to put in the time and effort selling your product, marketing it, and being on social media to promote it. If you aren’t interesting in the selling of your product, are you willing to pay someone to do that for you? Then you will realize what the cost and benefit is of starting your own company or working for someone else.

By LM Preston, www.empoweredsteps.com, author of Building Your Empowered Steps, Homeschooling and Working While Raising Amazing Learners, blog: http://empoweredsteps.blogspot.com/

HOW TO DECIDE ON YOUR FIRST BUSINESS

HOW TO CHOOSE A MOMPRENUER BUSINESS

By LM Preston

Wanting to start your own business is a big step for working moms. Therefore, selecting a business that will meet your needs, be flexible, calls to your passions, and makes you money is sometimes hard to find. There are so many personal factors that impact the decision and as a Momprenuer, I’ve tried many.

INVESTING IN YOUR BUSINESS OR GET PAID OUT THE DOOR

When considering starting a business that you are supporting from home or as a working parent, money and the amount to invest is usually a concern. You want a business that has as little startup cost and operating cost as possible. That’s the one way that you can ensure that it is a financial benefit for you and your family.

POPULAR TYPES OF BUSINESSES OF A MOMPRENUER

Creating a micro-business specific to your experiences and areas of interest. This is the best option for many. Take what you’ve done in your career and make it your own business. Working in freelance to provide administrative and marketing support for other small and large businesses is a great business that works around your personal schedule. Another possibility is transferring your knowledge and interest to an online course or coaching business. Online store owner can be a business where you basically sell your old stuff or buy then sale in various marketplaces such as Etsy, Mercari, Amazon, Craigslist and more. 

Starting a franchise business is a pricey, but, could be profitable business. There are small businesses such as tutoring services like Kumon and Sylvan where you can invest in the franchise for a small fee. Other choices are Cruise Planners, Fit4Mom, Chem-Dry, Jazzercise, Jan-Pro which offers services from travel, fitness, and cleaning services.

Multi-Level-Marketing is a form of business that many mothers find cheap to start up and easy to work around their family obligations. Some popular and successful ones include Usborne Books, Avon, doTERRA Essential Oils, Pampered Chef and Scentsy.

THE FINAL DECISION

Your final decision should be based on what you intend to gain by starting your business. It’s goal to include income and self-gratification. If you aren’t making money from the work you are putting in, it is a detriment to your family and goals. It is a discouraging aspect of starting a business. Do your research on the business you hope to pursue. Make sure it checks all the points that are important to your goals. Realistically, it takes at least three to five years for any business to make a profit. 

Knowing that consider what you would want to do for that amount of time just for the experience. Having your business in line with your personal areas of interest that you are passionate about makes it a success even when you aren’t making the money from it you’d like.

By LM Preston

Blog Tour for Working Parents

Join in the tour for the Giveaway and more!

BUY BOOK HERE

Homeschooling and Working While Shaping Amazing Learners is a nuts to bolts guide for working parents who want to groom exceptional learners through the flexibility of homeschooling. Learn to juggle working and homeschooling your kids while maintaining your sanity. Also, use aspects of homeschooling for after schooling when traditional school isn’t working. Single parents are given options for executing homeschooling or after schooling methods that work in practical bits for the busy parent. Learn how to take your child from an average student to an exceptional student by exploring the possibilities shown in the section on acceleration of learning. From pre-K to homeschooling college, open your eyes to the many options in flexibility this approach to learning can give. You can homeschool and work to shape amazing learners by exploring the possibilities.

THE BLOG TOUR for HOMESCHOOLING AND WORKING WHILE RAISING AMAZING LEARNERS

Virtual Book Tour - August 7 - September 18

August 7 - RABT Book Tours - Kick Off

August 8 - Nana's Book Reviews - Spotlight

August 9 - The Avid Reader - Interview

August 10 - T's Stuff - Spotlight

August 12 - Book Lover Blog - Spotlight

August 13 - Java John Z's - Excerpt

August 14 - Beach Bound Books - Spotlight

August 15 - The Bookworm Lodge - Spotlight

August 16 - Angela's Freelance Writing - Excerpt

August 17 - Jazzy's Book Reviews - Spotlight

August 19 - Truly Trendy - Review

August 20 - Mythical Books - Guest Post

August 21 - Alyssa Faye Blog - Interview

August 22 - Novel News Network - Review

August 23 - Jena Baxter Books - Spotlight

August 26 - Silver Dagger Scriptorium - Spotlight

August 27 - Texas Book Nook - Review

August 28 - Stephanie's Book Reviews - Spotlight

August 29 - The Sexy Nerd Revue - Spotlight

August 30 - The Indie Express - Review

August 31 - Dina Rae Writes Stuff - Spotlight

September 2 - Momma and Her Stories - Excerpt

September 3 - Momma Says to Read or Not to Read - Spotlight

September 4 - A Life Through Books - Interview

September 5 - Book Reviews by Virginia Lee - Spotlight

September 6 - On a Reading Bender - Review

September 9 - The Voluptuous Book Diva - Spotlight

September 11 - Beach Bound Books - Spotlight

September 13 - Sylv.net - Spotlight

September 16 - Tea Time and Books - Review

September 17 - Crossroads Reviews - Spotlight

September 18 - RABT Reviews - Wrap Up 

PRIZE PACK SIGN UP HERE

EMBARRASSMENT – A LESSON, A STRENGTH BUILDING EXPERIENCE

By LM Preston, author of Building Your Empowered Steps and Homeschooling While Working To Shape Amazing Learners, www.empoweredsteps.com

Many of us fear embarrassment to the point of going to great lengths to avoid it. With the exception of comedians, making fun of our past mistakes, goof-ups or unpleasant experiences isn’t common. Instead, we typically try to forget those situations ever happened.

ONE OF MY EMBARRASING MOMENTS

The kids in my neighborhood would spend tons of time making up games. One we played was truth or dare. Usually, I wasn’t invited to play because I was the youngest kid in the neighborhood. However, this particular time, they allowed me to play seemed like the best day of my life. I was going to play with the big kids, and no longer follow behind them. That day, Miniworm had arrived, and she was on top of her little world.

The SET UP

The game went on as usual. Dares were made, secrets were told and the bottle spun. Finally, it was my turn. My moment, my acceptance, and then it came. The kid that had made the last spin, looked at me with a sneaky grin, and I knew immediately that I was doomed.

THE DARE

“I dare you to eat this beetle!” the kid said. I gulped. Then I compared the penalty for not going through with a challenge. The penalty was to let every kid spit in your face. The decision was difficult, the choices were both gross. However, I refused to be made to eat something that I didn’t want.

STANDING UP TO MY SO-CALLED FRIENDS

At that moment of recognition, I felt strong and fierce. Ok, no really I was scared to death. However, I stood and said, “I renege on the dare!” There were gasp, snickers, and whispers. I held my ground, stuck out my chest and licked my lips. “You know what that means don’t ya?” the kid with the dead fat beetle snickered.

“Yeah, and I don’t care!” I said, and swallowed as a tear ran from my eye. Man, I was so angry. The other kids bustled to stand in line in front of me. Never before in our game of Truth or Dare had someone challenged their fate. I was the first, and they relished in the chance to demean me further.

There I stood, as each kid gathered as much saliva in their mouths as possible and spit in my face. My eyes closed as I felt the thick, cool, wet globs slide from my forehead, down my nose to my lips. I held back a gag.

Finally, it was over. My best-friend, who was last in line did a fake spitting sound that held little or no power. Then she took out a tissue and wiped my face.

“Why didn’t you just do the dare?" she whispered.

“I opened my eyes and smiled at her then said, “Cause I didn’t want to eat a stupid beetle.”

GROWING FROM YOUR EXPERIENCES and USING THEM TO HELP OTHERS

When I sit down to write my novels from a teenaged perspective, I have a lot of material to pull from. I was called all sorts of names, teased, and jeered at. I wasn’t the lowest on the totem pole, but I was somewhere near the bottom middle of the middle school pecking order. Yet, through these experiences I learned something about myself. I was a survivor and I was never a follower. That is what I portray in my fiction books and that is a skill I sharpen every day. We all have a purpose and the capacity to stand up for ourselves. Never forget that.

Facebook Page: https://www.facebook.com/empoweredsteps/

Blog: http://empoweredsteps.blogspot.com/

Website: Fiction Books: www.lmpreston.com Empowered Steps: www.empoweredsteps.com

Overcoming the Challenges of a Female Video Gamer

Overcoming the Challenges of a Female Video Gamer

By LM Preston, author of Building Your Empowered Steps and Homeschooling Homeschooling and Working While Shaping Amazing Learners
 www.empoweredsteps.com

My youngest daughter has always been a video game fanatic, much like her father who she would play with endlessly as a child. When she was in 6^th grade, I started homeschooling her, asking her if there was one thing she could do all day what it would be. She, like me, had many aspects of herself she wanted to explore. However, the first was, play and develop video games.

GAMEPLAY ANONYMOUSLY

Since she was a teen, we allowed her to create her game persona with and name that could either represent a male or a female. Since I was an engineer, in a male dominated world, I knew the implied bias towards females and didn’t want her to deal with that as a teen. She was never to talk to anyone online, and we had her set up where we could watch her play. She loved that. Everyone loves an audience, especially a gamer. In addition to playing games, she started watching others play them, researching game development companies, absorbing information on the industry and growing in her knowledge of the field she desired to pursue.

In an industry that is known for bullying female game players and developers, we wanted her to be able to feed her interest, improve her skills, in a safe and fun way. Then find her path to changing the tides.

TURNING YOUR PASSION INTO A BUSINESS

Starting out as a female game developer seemed a fun idea and career path for my daughter. We decided to take her to some game developer conferences to talk to other females about the field. We were surprised to learn that the video game industry is one of the most vicious industries for women in engineering and programming fields do to the bullying and bias of the field towards women. It’s a surprising fact, considering that women initially led up key components in the software engineering and game development industry in its infancy.

My daughter, nor I, would give up. Instead she decided to one day work towards creating her own games, designing her artwork for them and writing the scripts. Then she would hire out the other aspects. Changing the industry by creating their own opportunities is the way in which women can impact the bias and bullying in the field.

Instead of depending on an industry to give you a way in, creating your own way, with your own rules is the best solution to turn the tides.

TIDES ARE CHANGING

With the conference bringing to light the bias in the industry, and more women taking the hits, and paving the way, there is a slow wave of change that is allowing more women to be integrated. It is also causing more males that had the ‘boys only’ philosophy and unconscious bias against female co-workers to respect the fact that the landscape is changing.

Facebook Page: https://www.facebook.com/empoweredsteps/

Blog: http://empoweredsteps.blogspot.com/

Website: www.empoweredsteps.com

Sometimes We Dream, We Do, We Change Directions

MY TRIP TO AUSTRALIA and NEW ZEALAND

was a DREAM COME TRUE

Sometimes We Dream, We Do, We Change Directions

SOMETIMES WE HAVE TO TRY ON A DREAM 

Just to see if we like it.

MY DREAM TO BE A TRAVEL WRITER

Yes, I used to dream about being a travel writer. I followed this travel show starring SAMANTHA BROWN and I was hooked.

Actually, I believe it started when I was a kid and watched the Brady Bunch, a family of twelve that went to Hawaii. That planted the seed.

THE FIRST TIME I LEFT MY BUBBLE was WITH MY SINGLE MOM

My mother, who was a teen single mom when she had me, worked hard to get my brother and I through private schools. The first trip I took out of state was to Italy. I was lucky enough to get a scholarship and my mom worked extra hours at one of her jobs to pay for the rest. She started a spark in me and love of travel at that moment. I went on a fourteen-day trip that changed my life for the better and made me truly believe that sometimes, just sometimes dreams come true. 

MY HUSBAND GOT ON BOARD

He asked me to marry him and I told him I wanted an adventurous life. Boy, did he ever deliver. He has been my driver, adventure partner, ride or die, best friend and body guard through our travels with four kids.

DOING IT

I dabbled and created a family and friend newsletter of sorts when we started traveling as a family. We’d go somewhere every month by road trips, then upped the game to include week long road trips, then three to four-week trips and finally to flights, and cruising. We pretty much stuck with the international family travel by cruise only since it was easier and payment was simple.

-       I planned the trips, wrote newsletters, created video books

-       I started a travel business

-       I helped others plan their travel

And let me tell you, I learned so much. Mostly, that traveling isn’t perfect, it can be stressful, but oh boy, is it fun!

CHANGING DIRECTIONS

After the newsletter, and traveling with the kids for awhile, I realized, I loved to travel, but the video editing, photo editing, write-ups, details, trip plans, and all that went with it, sucked the fun out of the experience for me. Since this was my personal passion that bought me pleasure in being with my family while experiencing new places, I decided I would only focus on that experience. The time and effort that took away from something I enjoyed wasn’t worth the personal cost for me.

THE EXPERIENCE IN ITSELF is LIFE CHANGING

Always see to try, experience, grow through accomplishing what you are interested in and passionate about. Then realize that it’s okay, to keep the experience and the focus on your own personal pleasure from the experience.

-It’s benefits in trying it on for size

-It’s benefits in changing a course

-It’s benefits in saying, I’ve been there

-It’s benefits in saying, I don’t want to share this, it’s just for me

-It’s benefits in saying, I tried it, but I didn’t like all of it, I didn’t like it at all – but now I know for myself

WHAT HAVE YOU TRIED ON FOR SIZE? AND FOUND IT FIT? IT DIDN’T FIT? IT WAS FUN, but you are ONE and DONE.

The Choice to Be Happy

What Does It Mean To Be Happy?

It's an attitude, a perspective on things. Can you change that? Are you willing too? That's a question I ask myself every now and then. I remind myself to relax, pinpoint my mind on things that make me smile, fill my presence with those things, pick them out of the mess of the day.

A mind and heart is a powerful thing, when we use it to turn our mood, make a smile in spite of sadness, and to consider the ways we can turn our situation around.

HAPPINESS is a FLEETING EMOTION

It is all the more sweeter when you have the balance of sadness, anger, boredom, stepping in and out. When happiness comes in the room, it will be appreciated and savored.

CONTENTEDNESS is the calm sea that breeds HAPPY MOMENTS

Between those moments we claim, wrestle and that make us feel the euphoria of happiness, being content gives you a comfort and peace that is as fulfilling as the seeking of fulfillment.

TURN THAT FROWN UPSIDE DOWN

Make yourself laugh. I personally love comedy. It makes me happy which is why I married a man that is hilarious when he wants to be, which is most of the time. Our date night is usually a comedy or fun action packed movie. When we were scraping nickles together we made it a point to splurge on these.