Start to think beyond selling your one tangible product and
consider how you can sell your product, your knowledge, your lessons learned,
and any other possible companion products based on your original business
focus. As a business owner, finding consumers that are interested in your work
is always a challenge. However, assessing your skills and ways to express or
market them, even when it may seem redundant is important. It allows you to
spread your products and knowledge to a wider playing field and overtime can
keep you relevant in your market even when you decide to take a bit of a break.
WRITE and PUBLISH THAT COMPANION BOOK OR PAMPHLET
When writing or publishing materials with your business name
on it, do not skimp on quality. Also, consider not placing your face on the
cover unless you have a large platform that sells products just with your
likeness on it. This works for Oprah, but not most people. Consider getting a
writing coach, hiring out the building of the pamphlet and writing of it to a
professional, always get it edited by a professional editor. Make sure the
graphics and artwork looks professional and is in line with other like
published works. Distribution is important and spreading it beyond your
personal website and presence also allows it to have a greater reach. Lastly,
build it into your marketing.
VIDEO AND AUDIO EXPANSION OF YOUR KNOWLEDGE
Building a video platform and audio podcast can be time
consuming but can pay off in major dividends and clients. Even if your business
is selling jewelry, you can create videos that teach how to do what your do,
train your team, share your jewelry and much more. Being versatile in your
message boost all aspects of your business.
AUDIO BOOKS
Once you have created several books, podcasts and videos, re-purpose
them as audio books. This opens your products to a different market and
potentially new customers to all of your offerings. Creating an audio book is
easier than your think, but it does require some level of financial investment beforehand.
CREATING YOUR CONTENT ROAD MAP
The above are just a few examples of how to re-purpose your product,
knowledge and any companion product to build a stronger infrastructure that
will support residual passive income to your business. Think bigger, and wider
when you approach maturing your business to sell more than your original
product. Include, selling use to your mailing list, building and marketing
companion products on your site and on your video podcast, then create courses
on how to build a business like yours. All these possible streams of income
from one original product creates a strong content road map that is constantly
feeding your business. By promoting or selling one companion aspect to your
business, you are selling them all indirectly.
TAKE A LONGER LOOK AND BUILD, BRANCH OFF OPPORTUNITIES FOR
YOUR BUSINESS
By LM Preston, www.EmpoweredSteps.com Book: Building Your Empowered Steps and Homeschooling and Working While Raising Amazing Learners
Blog: http://empoweredsteps.blogspot.com/
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